Alice White Brings Aussie Wine to 187 ml Lil' Joeys  
Quality, Value Now Available in Convenient Single-Serving Size
 

CONCORD, CA, November 26, 2002 – Long recognized for its quality, value and fun-loving spirit, Alice White is now extending its appeal, unveiling four Australian varietal wines in convenient 187 ml bottles called Lil' Joeys. Four-packs of the small-format wines began shipping this month to retailers throughout the nation.

Alice White's Lil' Joeys are the first Australian wines to come in 187 ml bottles. Named for the young kangaroos still in their mother’s pouch, Lil' Joeys feature the same rich, delicious varietal wines – Chardonnay, Shiraz, Cabernet Sauvignon and Merlot – that have made Alice White a top-four Australian brand in the United States. Suggested retail price for the four-pack is $7.99.

"Distributors are excited about Lil' Joeys, as are retailers," said Brand Manager Tim Peters. "Unlike the typical 187s, Lil' Joeys offer retailers the ability to trade consumers up in quality and price. Being the first Australian brand with 187s, we have a strong point of difference for both retailers and distributors."

In addition to its reputation for unmatched quality and value, Alice White is known for its distinctive marketing: Its labels are done in bold, eye-catching colors and each new vintage brings another installment in the unfolding story of Alice, a British newcomer to 19th-century Australia.

"Alice White has always captured the adventurous spirit of Australia," Peters said, "so it makes sense for us to reach out to consumers looking for premium wine in untraditional formats. Lil' Joeys are perfect for outdoor activities like picnics and tailgate parties, but they also appeal to people looking for single-servings of tasty wine for home."

Alice White is made by Canandaigua Wine Company, a division of Constellation Brands, Inc. (NYSE: STZ, STZ.B). Canandaigua Wine, the world's second largest wine company, satisfies millions of consumers nationwide by providing quality wines for the enjoyment of everyday life. Canandaigua Wine produces, markets and sells more than 40 well known brands. Leading table wine brands include Alice White, Almaden, Columbia, Covey Run, Dunnewood, Inglenook, Talus and Vendange. Constellation Brands, Inc. is a leading producer and marketer of beverage alcohol brands, with a broad portfolio of wines, spirits and imported beers. The company is the largest single-source provider of these products in the United States, and both a major producer and independent drinks wholesaler in the United Kingdom.  

FOR FURTHER INFORMATION, PLEASE CONTACT: Balzac Communications, Jennifer Scott/Pete Danko @ (707) 255-7667.