Alice White Shows Off Colorful New Labels, Corks  
A different hue for each wine in Aussie brand's portfolio

Concord, CA, December 11, 2002—Alice White today unveiled new packaging for its popular lineup of Australian wines—and fitting with brand tradition, the look is decidedly untraditional. Each varietal and blend is getting its own front-label color, vibrant shades of green, yellow, red, blue, orange and purple. In addition, the synthetic corks in each bottle match the label colors. 

Brand Manager Tim Peters said the labels and corks "fit perfectly with the attributes and characteristics of the fast-growing Australian wine segment. Consumers in this category are eager for products that capture the energy and spirit of Australia, and with our wine and our packaging, Alice White is meeting that challenge." 

Alice White is known as a quality leader among wines priced under $10, and has consistently gained "best buy" awards and other accolades since its introduction in 1996. The brand has also drawn notice for its provocative back labels; each new vintage brings another installment in the unfolding story of Alice, a plucky British newcomer to Australia in the 19^th century who manages to survive a series of harrowing adventures. 

"Our packaging has always been interesting and unique," Peters said. "So while the colorful corks and labels might strike some as bold, they represent a natural evolution for this brand."

Alice White is the fifth ranking Australian wine in the U.S. market, with 2002 sales on pace to nearly double over 2001. The brand's offerings include Chardonnay, Shiraz, Merlot, Cabernet-Shiraz, Cabernet Sauvignon and Semillon-Chardonnay.

Alice White is made by Canandaigua Wine Company, a division of Constellation Brands, Inc.(NYSE: STZ, STZ.B). Canandaigua Wine, the world's second largest wine company, satisfies millions of consumers nationwide by providing quality wines for the enjoyment of everyday life. Canandaigua Wine produces, markets and sells more than 40 well known brands. Leading table wine brands include Alice White, Almaden, Columbia, Covey Run, Dunnewood, Inglenook, Talus and Vendange. Constellation Brands, Inc. is a leading producer and marketer of beverage alcohol brands, with a broad portfolio of wines, spirits and imported beers. The company is the largest single-source provider of these products in the United States, and both a major producer and independent drinks wholesaler in the United Kingdom.

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