New Alice White Website Shows Fun & Spirited Nature of the Brand
CONCORD, Calif., May 20, 2002– Alice White, one of the top selling Australian wine brands in the United States, has launched a new website that shows consumers the spirited and fun nature of the brand with creative imagery, an on-line contest and kangaroos popping up in unexpected places.
“Alice White consumers know they can consistently count on the high quality, rich flavors and great value of our wines,” said Tim Peters, Brand Manager for Alice White. “We know that the people who drink Alice White enjoy life and have a good sense of humor. We do, too. That’s why we’ve created a website that captures the spirit of Alice White while giving consumers wine information in a fun and creative way.”
In addition to providing user-friendly information about Alice White, the wines and the vineyards, the site has creative elements that are sure to draw attention. Following are some highlights of the new website:
· Have a Glass with Alice – An on-line contest, which encourages consumers to send in a photo of an interesting, crazy or adventurous place they’ve enjoyed a glass, or bottle, of Alice White. Some of our favorites will be posted on the site.
· Campfire Stories – A testimonial section where consumer comments will be posted.
· On the Barbie – A food and wine section that offers recommended pairings for Alice White wines.
· Local Knowledge – A fun section with random facts about the Outback and Aussie vocabulary.
· Events and Adventures – A calendar of events where Alice White wines will be poured – for consumers and trade.
Since its introduction in 1996, American consumers have embraced the quality wines of Alice White – consistent Wine Spectator "Best Buy" selections. Sourced from a fine selection of vineyard sites in South Eastern Australia, Alice White has quickly become one of this country's fastest-growing wine brands. Alice White is currently the fourth ranking Australian brand in the U.S. in volume sales and the #2 Aussie Chardonnay in U.S. (IRI Data, Equivalent Volume, 12 weeks ending March 24, 2002).
Alice White offers six classic Australian varietals, including Chardonnay, Shiraz, Cabernet-Shiraz, Cabernet Sauvignon, Merlot and Semillon-Chardonnay. Alice White is produced by the Canandaigua Wine Company.
Canandaigua Wine, a division of Constellation Brands, Inc. (NYSE: STZ, STZ.B), is the second largest wine company in the world. Canandaigua Wine satisfies millions of consumers nationwide by providing quality wines for the enjoyment of everyday life. Canandaigua Wine produces, markets and sells more than 40 well known brands. Leading table wine brands include Alice White, Almaden Bag-in-the-Box, Columbia, Covey Run, Dunnewood, Inglenook, Talus and Vendange. Constellation is a leader in the production and marketing of beverage alcohol brands in North America and the United Kingdom and is a leading independent drinks wholesaler in the United Kingdom.
FOR FURTHER INFORMATION, PLEASE CONTACT: Balzac Communications, Jennifer Scott/Pete Danko @ (707) 255-7667.