Paul Masson Cream Liqueur Fact Sheet

A few things you should know about Paul Masson Cream Liqueur:

• Paul Masson Cream Liqueur comes in two tempting flavors: Chocolate Hazelnut and Mocha Caramel
   
• Chocolate Hazelnut – a rich, indulgent chocolate with undertones of toasty hazelnut
   
• Mocha Caramel – smooth, sumptuous mocha swirled with buttery caramel
   
• The two delectable flavors are complemented with just a hint of smooth Paul Masson Grande Amber VS Brandy
   
• In taste-tests, nearly 70% of consumers said they would either “definitely” or “probably” purchase Paul Masson Cream Liqueur
   
• More than three out of four consumers said they would either “definitely” or “probably” purchase Paul Masson Cream Liqueur based solely on its appealing packaging
   
• Paul Masson Cream Liqueur is 17% alcohol by volume
   
• Paul Masson Cream Liqueur is available in 750, 375 and 50 ml bottles
   
• The brand has a suggested retail price of $12.99 for a 750 ml bottle
   
• A stylish consumer advertising print campaign will support the brand in publications such as Martha Stewart Living, Bon Appetit, Instyle, People, Rosie and Gourmet

A few things you should know about cream liqueurs:

• Cream liqueurs are experiencing 8% annual growth, far outpacing all other spirits
   
• Consumers spend more than $400 million annually on cream liqueurs
   
• The majority (60%) of cream liqueur consumers are women; women drive the brand purchase
   
• The age group that consumes cream liqueurs most is in the 35-44 range
   
• Consumers generally drink cream liqueurs over ice, but also enjoy them mixed in coffee or over ice cream
   
• Cream liqueurs are enjoyed in a relaxing environment with a group of close friends, while at home or out for the evening